NOTE! We cover this in more detail within the article - but for quick reference - all existing members in good account standing (have submitted a recent picture with our decals on and race results) are grandfathered into our Sponsored Driver program. This program will carry an even better discount to reward those on the Team Support program that were loyal and remained in good account standing with us.
One of our goals since we found ourselves in the position to be charitable with our earnings was to give back to the racing community in any way that we could. At first, it was with our time, more specifically in donating our time to holding volunteer positions with NASA Florida as Spec Miata class director and even NASA Florida Race Director. This also allowed us to be the title sponsor of the NASA Florida Spec Miata class, and while we couldn't offer much more than volunteering our time and offering the racers in the class discounts, it was our way of giving back to those who supported us.
Another way we gave back was through our 5X Racing Team Support Program. We modeled this program after the Mazdaspeed Motorsports Development program, which is a membership program that when joined, opened a discount structure to purchase both OEM and race parts for all Mazda vehicles in exchange for your racecar wearing Mazda decals and proving you raced this vehicle regularly by providing race results and pictures of the vehicle periodically. While not a "sponsorship", it was rather a membership program that we could provide to a wide range of people and not just a chosen few like a traditional sponsorship program. It was our way of "spreading the wealth" to many instead of just a couple, and we thought it was a good way to provide benefits to not just those who were the spotlights of the class, but also those who were just starting out. We ran this program for many years and surely helped a few fledgling racers out, and while good in theory, the biggest challenge for us was making sure that the members were actually putting our decals on their cars and keeping them there, not just for the initial picture to get their discount started. With very few members providing regular race results and updated pictures of their cars, and no way of enforcing them to do so except by suspending their discount, we have decided to transition our support program to the more traditional sponsorship program of supporting select racers of our choice. This will allow us to better control the reciprocation of the drivers end of the deal with applying our decals to their cars.
Our existing loyal Team Support program members in (good account standing) will be grandfathered into our Sponsored Driver program. This program will carry an even better discount to reward those who stuck with us on the Team Support program. We appreciate the loyalty and patronage you shared for us by consistently running our decals and spreading the word about our program/company. For new racers looking to be on our sponsored driver program, we will now be choosing who we'd like to support instead of offering the membership program. Currently we have a solid lineup and are not actively seeking new drivers, but you are certainly welcome to send us an email to "get your file in". We'd like to know what your story is, a racing resume, what you race, where you race, how often you race, links to your race results (to see how many races you've participated in, not to see how well you finish), and what your racing plans are. This info can be emailed to firstname.lastname@example.org
For potential racers looking to get supported (by us, or anyone for that matter), here is what we'd look for when investing our advertising budget into a racers program:
So with that, we thank all of those who've supported us via our Team Support program both past and present. We hope you understand our decision as a business to shift our support to specific racers rather than spread a light discount across a wide variety of grassroots racers. As we grow into a company who has more and more time restraints and is unable to get out to the track as much as we'd like, we want to make sure that we still have a track presence through racers who ARE at the track as much as we'd like to be!
Thanks for reading, and stay tuned for the next few media blasts highlighting our supported driver lineup!
Mon-Fri 9am-5pm (EST)